吴亦凡日前被爱奇艺签下做首席会员非凡体验官。在此之前，爱奇艺VIP会员已经有过两任代言人：2015年10月，爱奇艺VIP会员首次设立代言人，由杨洋、Angelababy、黄渤共同代言；2016年12月，陈伟霆、赵丽颖相继成为爱奇艺首席会员推荐官，林更新则在上个月成为动漫首席催更官。
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在宣布吴亦凡为爱奇艺“首席会员非凡体验官”时，爱奇艺创始人、CEO龚宇博士用“freestyle、real到极致、666”形容吴亦凡；“嘻哈”了整个夏天的吴亦凡，用“专业度、有想法、real到极致”形容爱奇艺。两个人现场科普起嘻哈行话“diss”、“battle”的含义，不亦乐乎。