标题:
吴亦凡成爱奇艺会员非凡体验官,爱奇艺的明星事业部在谋划什么?
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作者:
豹善更
时间:
2017-9-8 16:41
标题:
吴亦凡成爱奇艺会员非凡体验官,爱奇艺的明星事业部在谋划什么?
9月6日,爱奇艺VIP会员品牌战略全新升级,正式启用吴亦凡担任爱奇艺“首席会员非凡体验官”,并推出“敢骄傲,一起燥”的生活态度。至此,爱奇艺明星事业部又迎来了一位新成员。爱奇艺创始人、CEO龚宇,爱奇艺市场副总裁陈宏嘉,爱奇艺首席会员非凡体验官吴亦凡及众多媒体、粉丝共同出席活动。
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在消费式增长和互联网迅速发酵的双重作用下,人们多层次的娱乐需求正日益丰富,娱乐会员服务的发展同样前所未有地迅猛起来,爱奇艺VIP会员和吴亦凡一起喊出“敢骄傲,一起燥”,也印证了中国视频娱乐服务正从关注内容体验的出发点
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